The pandemic has significantly transformed end-user behavior. Constituents prefer using digital modes to interact with the Government systems for accomplishing their official work. This change is imposing government agencies such as Municipality, Country, State and Federal governments to revamp their working methodology and modify their citizen interaction methods.
Further, the preferred channel of communication for the people has moved beyond web and mobile to now social messaging platforms and asynchronous messaging platforms like SMS. A recent study by TechCrunch states that there has been a 40% surge in social media traffic. So, the government agencies will have to follow their citizens to increase their reach and offer services by extending their web and mobile presence to social media channels to provide a consistent & personalized service experience.
Advancements in Artificial Intelligence (AI) & Natural Language Processing (NLP) are sweeping across various digital platforms. By leveraging this opportunity, Dima&Sira in conjunction with its leading technology partners IBM, Google and Amazon has tried to resolve the key organizational challenges by extending the digital properties across widely-used voice and chat channels in order to revolutionize the citizen journey.
Dima&Sira has rolled out a pre-packaged, ready-to-use omnichannel Government Solution (COTS) to elevate and improve your customer experience. The single code base solution can be managed by both IT as well as Non-IT Team members. The point and click Interface feature in the App Builder allows integration of these solutions with the desired backend system. Leveraging AI and leading Natural Language Processing (NLP) Platforms such as IBM Watson, Google Dialogflow and Amazon Lex allows easy extension of the web & mobile application across various messaging platforms including WhatsApp, Facebook Messenger, Google Chat, SMS, Telegram, Viber, Instagram, Signal, Google Home, Amazon Alexa, among others.
Government Agencies that will roll out an AI-Powered Omnichannel Solution for Citizens across channels will see the following benefits:
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The Omnichannel Solution in the Government can increase the digital presence of government organizations and provide ease of access to services.
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As people get to pay the bills/taxes on time with ease using multiple platforms.
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Conversational Interface is preloaded with a government organization’s most common FAQs and integrated with their enterprise backends and thus can address up to 80% of commonly asked Tier 1 support questions. Helps live agents to focus on critical issues, which helps in increased productivity.
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Government Organizations that rolled out virtual assistant, saw their cost of operations decrease by at least 7% because of fewer human resources and extended presence on multiple digital channels like web, mobile, WhatsApp, Facebook Messenger, Google Chat and SMS.
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Save operational cost (average of 12%) as a lot of public queries will be handled by conversational interface instantly with lower resources.